The whole of Kenya is going through adolescence in development thinking . People are going through a reversal in outlook. They are going from expecting the government to do all for them to a realization that they must do most of what they want for themselves. This is bringing out an outpouring of effort to utilize what was there all along but was dormant. Nyeri has experts in every field, there are thousands of successful business people. Nyeri is generally prosperous due to the industry of its people and good agricultural land. With this new realization people are embracing new initiatives with new vigor. The people of Nyeri, like in other counties, will put every effort to develop their county.

With the advent of devolution, more attention is going to be paid to the regions. The urbanites are going to pay more attention to their rural origins. With greater attention to the rural areas, there is a big opportunity to tap into the capabilities of the urbanites, the elites, so that they can put some resources into the rural areas. For this to happen, the necessary institutions, structures need to be in place to systematically attract these resources and apply them to rural development. Towards this end a number of people with varied experience in industrial and other business promotion have come together to work on ways to initiate various businesses in Nyeri county under Nyeri Development Corporation Limited ( NDC ). They will offer ways to urbanize the whole of Nyeri county so that Nyeri people can run all nature of businesses in their home holdings without necessarily going to an urban center. This will make the whole of Nyeri one large business area. In doing this peoples output will be highly diversified and productivity will be highly improved.

NDC Limited will promote third party businesses, it will promote joint ownership with other businesses and it will run public interest businesses under public private partnerships. The following is a brief overview of how NDC Limited plans to contribute in achieving this goal.